The BILSTEIN suspension ClubSport has a street-legal, and appeals to the target group of motor sports car driver and tuning fans. Dusseldorf, may 2012 for its automotive customers, ThyssenKrupp Bilstein tuning GmbH, Dusseldorf communications agency FORCE realized now an extensive marketing campaign for the introduction of the premium chassis BILSTEIN ClubSport. The campaign addresses motor sports car driver and tuning fans with a passion for lively driving and high demands on the performance of your vehicle. You now benefit from professional technology: because the high-end Coilovers BILSTEIN ClubSport has by TuV a street-legal. At the same time, this premium product uncompromising suited to the racing and ClubSport is constructed. The chassis combines the proven BILSTEIN monotube – gas pressure technology with the highest technology standards from motor sport and is available immediately. Design agency FAB12 designed the product brand ClubSport FAB12, design agency partnership associated with FORCE, has the design of the product brand BILSTEIN ClubSport developed and focused with her design on the target group of racing enthusiasts.
Black and silver dominate the appearance of the campaign and communicate high quality. The color language puts the high-end technology of the BILSTEIN suspension ClubSport in the Center and to awaken the desire for a unique driving experience. Design daughter by FORCE, the Agency FAB12 develops high-quality, distinctive appearances for the strategic and substantive communication solutions by FORCE. FAB12 covers a wide range of creative fields of expertise in which the creative independently operate for design jobs including print design, corporate design and Web design. Image trailer turning with Walter Rohrl at the Nurburgring brand communication for BILSTEIN ClubSport includes advertisements, sales materials and packaging design. The centerpiece of the campaign is an image trailer turned on the Nurburgring with the Motorsport legend Walter Rohrl. Two-time World Rally champion and often dubbed as the best Drivers of all time”: Walter Rohrl, during his professional career in the 1970s and 1980s as a perfectionist was par excellence among all drivers, is the ideal testimonial for the BILSTEIN ClubSport campaign, because he is still very popular and enjoys high credibility in the racing scene.