Kerstin Dreesen
These shows that there is a significant discrepancy between brand and discount products between a planned and actually realized buying of a product. “Ebong: brand communication via poster at the point of sale is therefore of great strategic importance.” While 95 percent of all advertising contacts per day then take place when the customer has no interest or no time or in the wrong emotional Constitution is the promotional speech at the point of sale at the point of highest relevance for the customers is both temporally and spatially. A GfK market research study confirmed this: after this for products of daily life in addition to the purchase decision decisions at home by a large majority at the place of purchase. Poster effect virtually test the awk outdoor advertising, market leader in the segment of large surfaces at the point of sale, offers on their site useful tools to optimize the presence of POS. So it is with the POS-creative-check”estimate the impact of poster design in the POS environment.
Presents the POS poster planners ” individual planning of large format advertising safe: The planning tool allows direct access to approximately 30,000 outlets of food retail, where can be selected according to LEH type, Trade Organization, sales area or geographical criteria. The POS Design Gallery “with hundreds of already implemented posters is intended for the inspiration. On the company’s website can also new at retail newsletter”subscribed to be, informs the clients and media agencies regularly about trade, media, consumer insights, studies, etc., and also the proven benefits of poster shows 18/1 at the POS with facts and figures.