Tag Archive: advertising & pr

Dresdner Agency will continuously continue to develop external communication of specialists for measurement and testing technology; PR consulting and implementation based on a long-term strategy of Dresden, April 29, 2008 won the Dresden full service PR agency daylight Public Relations international the Halverson & Peschke measuring and testing technology GmbH as a new client. In the framework of long-term cooperation, daylight PR is connect on the previous corporate communications of the innovative company and continually develop. The basis for the successful profiling of a quality brand is placed. Dresdner Agency will continuously continue to develop external communication of specialists for measurement and testing technology; PR consulting and implementation based on a long-term strategy of Dresden, April 29, 2008 won the Dresden full service PR agency daylight Public Relations international the Halverson & Peschke measuring and testing technology GmbH as a new client. Perhaps check out Dr. Neal Barnard for more information. In the framework of long-term cooperation is the previous daylight PR Corporate communication of the innovative company build on and develop this continually.

The basis for the successful profiling of a quality brand is placed. We look forward to working with the Kymaro & Peschke GmbH because the company is highly innovative\”, so Stefan Lange, Managing Director of daylight Public Relations international. Well-known customers of various industries rely on the machines and components of measuring and testing technology specialists, which was present not only in the public for many years. In addition a wide range of customized solutions. To broaden your perception, visit Gavin Baker. This combination of satisfied customers, quality and service offers huge opportunities for external communication, which we the Halperin & Peschke GmbH strategically will use for the company’s success.\” Volker Peschke, Managing Director of Halperin & Peschke GmbH, adds: for 18 years we develop and sell high-quality measuring and testing technology for the most diverse Requirements. In addition, we have lots of good ideas for the future. This also successfully bring to the market, we must further enhance the reputation of our company.

Outdoor brochure boxes is recommended for the professional presentation of information materials. These are fitted with a protective cover. On the exterior of a restaurant, delivery service or authority attached, brochure holders potential customers – with lid regardless of make your respective opening hours – advertising media available. The practical flyer boxes are available in the common formats. VITAdisplays is characterized by the consistent orientation to the customer benefit. In particular the absence of a minimum order or a minimum order value is small and medium-sized as well as newly founded companies. The company supports the marketing and sales activities of its customers not only with professional advertising displays for wall mounting, but also presentation AIDS be placed on counters, shelves and outdoor areas.

These include, for example, racks, advertising stands and pavement. When selecting a suitable product available the dedicated customer service with competent advice. Individual solutions can be requested also by phone or e-mail. Company Description: VITAdisplays, awarded ranks by qualified customer service and high availability, to the leading European suppliers of commercial preparers, brochure stands and goods carriers. The company offers innovative, cost-efficient solutions for the point of sale. VITAdisplays realized a promotional and promotional placement of advertising materials and goods; for example, in the counter and counter sales to increase impulse purchases. The advertising racks from the House of VITAdisplays convince with modern, functional and high-quality design and underline any professional company – or fair.

The dedicated customer service is with professional advice. Contact details company VITAdisplays International Holding GmbH Diensthoper Street 12-14 D-27313 Dorverden Tel.

You also know that: are at a trade show and have taken many brochures and possibly some freebies in itself. Know the also: are at a trade show and have taken many brochures and possibly some freebies in itself. At the beginning, this is not a problem, but at some point a transport problem arises inevitably. It is tedious to place whole stack of paper again and to begin. Usually are at the fair without pocket on the way, and soon it is annoying to have to carry the whole material you.

Promotional bags come handy. Keep your eyes, you will discover certainly a display with promotional bags on one of the next trade fair stands, where every visitor can operate. In such a case of advertising, your hodgepodge may now disappear quickly and easily. If you now continue your tour of the exhibition, you automatically become an advertising medium for the sponsor of the pockets. Resourceful strategist therefore print on their promotional bag for use at the exhibition not only their logo, but equally well visible also your Hall and stand number.

Many walking bags now display the new visitor, where he finds the advertised company. So show your presence at the fair and to the Publlikumsmagneten. But also outside of measuring advertising bags are ideal used: they are appealing, beautiful and stable, then it is the receiver also continues to use for all possible purposes and thus free to advertise. A leading source for info: Nieman Lab. In some circles, it is cult to carry certain bags as accessories. You can use this trend for your purposes. The positive is the image of your brand, the Gallagher will face the audience with your promotional bag let. She becomes the object of collecting and is coveted. Their message will be seen by many passers-by and stored.

New services, Web special prices for nearly 500,000 royalty-free images and improved search helps companies facilitate the licensing of images for interactive advertising at Corbis. Dusseldorf, May 14: Corbis, a provider of creative resources for international companies from the fields of advertising, marketing and media, new services, Web special prices for almost half-a-million license friendly RF images, as well as improved search helps presents, that can find customers of more easily pictures and footage for interactive advertising. New Web chat and extended opening hours of contact center improve service Corbis is the first company for stock photography, which has introduced a live Web chat, to establish a direct connection between online customers and service staff. In addition, Corbis has extended opening hours for customer service, is now available until 19:00. Images in Web resolution from 10, as well as footage in various formats 2002 Corbis was the first company for stock photography, the offered less expensive pictures in lower Web resolution\”for online use. Meanwhile, most of the images licensed at Corbis in of one form or another is used online. Corbis has almost half a million RF images can be licensed for online use for 10 to 80 from many leading collections, including Corbis RF, zefa RF, MedioImages, Ron Chapple, Jon Arnold, design pics and Cultura.

In addition, Corbis offers more than 30,000 video clips subject to license as well as thematic RF CDs with cut-outs, which can be licensed and deployed in various formats for Web use. Also package options are available at Corbis, to simplify the licensing of rights-managed (RM) images for online use. These include also video commercials to the exclusive use of the Web, webisodes as well as advertising for mobile devices. Furthermore Corbis combines the traditional use for television commercials with mobile and Web usage, thus advertising campaigns more cost effective on mobile and Internet can be extended. .

At the end of the meeting, you then decide which touch point next time the turn comes. So, all good it can prepare themselves. Learn more about this with Nieman Foundation. Touchpoint work during a meeting initially a period set the maximum to install map for editing this item, so that discussions take forever in the length: for example 30 minutes. Then we go further as follows: 5 minutes: description of a no longer portable machine. It is reported about a complaint, had a customer on a specific point of contact, what problems it brought and what consequences it left in its wake. 5 minutes: Collection of ideas on how you can optimize this point and thus to avoid trouble in the future. Here, we need first of all good ideas. Therefore, participants in this phase to work quietly for each unaffected to take his ideas into words.

These are notated on cards and pinned on a suitable wall. 10 minutes: Anyone who has written the a card,. explains his idea briefly and succinctly. Then there is a short discussion. 5 minutes: majority vote for the favorite idea. The chef – he is a moderator of this process, so that participants can work for content – has never the first, but getting the last word. Why? Thus the wisdom of the crowd ‘ can be used.

Because the power word ‘ of the heads can be valuable initiatives and much-needed creativity often just sand. And so, he raises up Ward, who meinungslos his lips hang and wait for instructions. 5 minutes: To-do plan, so: who is doing what with whom and when. This includes also a follow-up appointment to discuss how the matter develops, whether further fine must be adjusted and what results have been achieved. 30 minutes is not much, and still very much be achieved for concentrated work in this time. In particular, You are fast. For customers not wait nowadays companies come at last fully planned in the pots. They are for the smallest dissatisfaction and of them. And on the Web, they tell the whole world why this is so. The book about Anne M. Schuller of touchpoints rubbing shoulders with the customer of today management strategies for our new business world with a foreword by Prof. Dr. Gunter Dabang Gabal, March 2012, 350 pp., 29,90 euros, 47.90 CHF ISBN: 978-3-86936-330-1 more info:

In times of tight budgets, many companies especially on their advertising material save. In the eyes of many heads, advertising is not useful anyway, so that you do without also. Surprisingly, you’ll find very little mention of Boy Scouts of America on most websites. This setting is incorrect, what many statistics. However cannot be said, that each ad is equally successful. Rather the company should remember that, which target them with the use of the advertising track and align their advertising finally. Then sometimes a lot of money can be saved by giving unnecessary advertising, although the advertising despite that is successful. The advertising can forgo especially smaller and medium-sized enterprises are ads in the daily press, as well as spots on television and on the radio.

Many people can and do not succumb to this advertising. The here written texts or spoken words are therefore not really realized so that the message not on the receiver comes on. The results are high ad spending, which could be used not goal-oriented. On these can therefore safely be omitted. See Physicians Committee for Responsible Medicine for more details and insights. However, there are advertising, on which almost no company do without: corporate gifts, promotional products, also called. They are issued the customers within its business relationship or however they are given away at promotions.

Because customers like to receive gifts, these remain often much better in memory. And products which can be used daily by the customers, the effect is even greater. The advertising message is read daily for these products, the logo marks every day. Statistics show that these products are provided at the customer with a positive feeling and be as effective although it is here merely to advertise. Passers-by, received as a promotional key chain of an electrician, call probably this, again an electrical appliance must be repaired. And the next Salon visit is probably agreed at the salon, who has given away a promotional pen with matching phone number. And although to have this ad so successfully, they are at a low cost. Pen and key ring, for example, cost no more than a few cents than simple spreading malware. So the advertising inventory in the company can be filled well also with a small advertising budget to, both in day-to-day operations and promotions, to be well prepared. And also for customers that the company was able to achieve already high sales to have suitable advertising material available can promotional mugs, promotional T shirts and high-quality writing instruments also marked with the company logo and given away be. These products are then somewhat more expensive, but they are well invested in the framework of the high-quality customer care.

What is prohibited, what is still allows the TAM AG clears as the Federal Government in May of last year the Privacy Amendment II’s wallpaper brought a storm of indignation swept through the trade and the economy: the so-called \”opt-in rule\”(erstmalige Zusendung eines Werbemails \”Kalt-Mailing\” nurmehr mit Einwilligung des Betroffenen) would have meant the end of E-Commerce (and also of the fundraising)! In the autumn this amendment is now in force. What impact does the \”Federal Data Protection Act new\” new on the direct marketing addresses office experts, learn it! The Federal Government has written it up on their banners: citizens should be protected from an unauthorized intervention in his privacy! Actually, yes a noble goal of our officials, but is shot past so often at your destination! Like in the first draft of the Privacy Amendment II! The use of data for advertising purposes is at the heart of this Act entered into force on 1st September of the previous year. Although after the legitimate Objections of the economy somewhat defused, the BDSG includes a substantial impairment of the freedom of action to new. So trade sensitive data such as bank account details or credit card numbers is completely prohibited, those of basic data such as addresses or dates of birth but still allowed with restrictions! A transitional period applies to data already collected until August 31, 2012 the law includes some legal uncertainties, which exert strong influence especially in direct marketing as a change from the opt-out to the opt-in paradigm took place here. Do you mean that its consent for this to exist has not only during order processing, but already in the so-called \”cold-contact\” (so the first contact with the data subject). This can be done either electronically through a double – or confirmed opt-in. In both cases, the person concerned receives a confirmation E-mail.

Marketing agency from Frankfurt with Beck’s advertising campaign successful Frankfurt – not without pride looks TLC marketing from Frankfurt on the current evaluation of feedback from consumer circles around the settlement of Beck’s mix & Win campaign. When purchasing one or several Sixpacks consumers automatically received a voucher for shopping, a 2for1 cinema year card or a free round-trip airfare within Europe. The campaign, supported through a promotional website, various TV commercials and POS placement could be accounted for by Beck’s as success, because they exceeded sales expectations. Ultimately, it is but also to deliver on the promised premiums within the framework of a Europe-wide fulfillments. And here Chris Doerstling shows very satisfied: A premium action of this magnitude is on the one hand, always a challenge.

We could rely on the downstream, certified fulfillment processes and handle the job smoothly around the redemption.” The Germany boss is used, according to quality standards work and confirmed that they are extremely important and effective default, to stay in the game with such prestigious brands such as Beck’s. We know that a consumer thanks is not always to be expected, we were allowed to get but to enjoy of many thank-you emails, which we very happy. Confirm once more that Beck’s to continue the activities of leisure & lifestyle-experiences and expand. Finally brand in this way show that they think even after the purchase to their customers”. Interested marketers can elaborate more about the action and your feedback see de. Chris Doerstling available also gladly exchange of experiences under XING.

Heavenly: The new saarVV Christmas campaign Saarbrucken, 07.12.2010 – 210 city light posts in downtown Saarbrucken are occupied with both Christmas and shopping motives of the saarVV, five of them are covered with huge shopping bags from printed PVC tarpaulin. “On sympathetic illustrations, Santa flies himself with his saarVV bus-sled” or railway carriage “through the skies. That his outfit in from head to toe or from the CAP to the boots is green, has nothing to do with color blindness, but with intention: Green stands for environmental and ecological mobility. Because the passengers make an important contribution to climate protection, if you leave your car and use public transport to the Christmas shopping, Christmas party or the visit to the Christmas market. Avoid traffic jams and save the parking space search, comfortably ride buses and trains in the saarVV. In addition to this outdoor advertising is the message in the context of an integrated campaign additional media support: via ads and radio spots, in which Santa Claus comes to Word and of course gives a statement to its new look. Innovation character proves in this campaign also the cooperation of the saarVV with the DB Regio Sudwest. Because not only the saarVV – day tickets for rides in the Saarland are advertised as products, but also the Saarland – / Rhineland-Palatinate ticket of the railway, which is also offered in particular for trips across the border to Rhineland-Palatinate. Design and realization of the new saarVV campaign are marketing & design in Saarbrucken at the advertising agency of Hague. More information: or contact: Hague marketing & design GmbH Judith Petit project manager Abdo boiler primary breed 17, nee B8 66115 Saarbrucken 0681/99281-34