creation of sites with each year of the Internet as a worldwide global network, becoming wider and wider, increasing the number of users increases, the amount of information posted on the web. First, the Internet was a network for communication scholars from universities of different countries, then, with the global proliferation of personal computers, it has become a tool for communication and exchange of information for millions of ordinary townsfolk, but now the Internet active entrepreneurs trying to build your business. In the current situation every self-respecting company is committed to create at least a page on the Internet, the so-called online business card. In this case, by publishing this "Masterpiece" for free or paid hosting, forget about it for years, despite the fact that the design phase in portions of the site got addresses and phone companies, and possibly even a price list. And that final you receive as a result? Find specific and relevant information (what actually is intended to Internet), it gets outdated price lists non-existent or had moved the company, which has long since forgotten about the existence own site. The truth is not all that bad.
Through the efforts of the developers of search engines such sites are filtered and fall into the lower rows in search results, but they also are not omnipotent, and there is such a thing as "Information noise" – a lot of useless information, in fact, among which the end user to have to find that grain of truth that it requires. The situation takes on an entirely different tone, if the company plans to offer not just a site-representation, but actually selling the site. Never mind that it will sell – some goods or services, as long as he brought the company new customers and new orders. And here "Information noise" is absolutely not relevant, if only because the site is invested real money and sometimes quite substantial. Many companies involved in creating and promoting web-projects will ensure the increase Enterprise resource, and some actually do it. But tell me, what site sells accessories for the car, the visitor who was looking for a bike rack? Companies who choose to place the site on the Internet it must be remembered that the site – it is not just a picture that can hang on the wall. A good web design can be compared to a car, it is regularly necessary to "fill" new information "to change the oil, filters and brake pads.
" Otherwise, the site and "rots" on the side, regardless of how much money it will vlozheno.Tak how is should look like the site so as not to make the company the information collection? The first site should be of interest to the end user, and of course it must be profitable to the owner. For the user on the site must be located an interesting, useful and relevant to current information. For owner of the resource requires that the site came to new customers or make purchases online. Hence the conclusion – you need to do a site to satisfy the user and bring benefit to the owner. This can be achieved through creative website design and deployment of effective and interesting content. In conjunction with the marketing of the target audience, literate advance for your desired keywords and constant updating, such resource subsequently will untwist itself, bringing the owner of all the big profits. Let's not turn the Internet into a giant cesspool comprehensive information! Advertising agency 'ABC-Media'